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The 2024 Lexus Melbourne Cup brought elite racing, tradition and colour together at Flemington Racecourse. Mittys and our sister company, Evan Evans, were proud to contribute to the occasion through select jockey colours, large-format flags, banners and the official winner’s flag produced for the Victorian Racing Club.

Held on Tuesday, 5 November 2024, the Group 1 Lexus Melbourne Cup was won by Knight’s Choice in a gripping photo finish. Jockey Robbie Dolan guided the Queensland-trained runner to victory for co-trainers Sheila Laxon and John Symons, edging out Warp Speed before a crowd of more than 91,000 racegoers.

For Mittys and Evan Evans, the day demonstrated how racing colours and event graphics can work together to create a coordinated visual experience—from the silks seen during the race to the flags and banners surrounding the course.

Custom Jockey Colours for the 2024 Melbourne Cup

Mittys supplied select custom jockey colours for the event, including the colours worn by Robbie Dolan aboard Knight’s Choice. In a major race, jockey colours have an essential practical purpose: they allow horses and riders to be identified quickly throughout the contest. They also represent the owner’s registered design and become closely connected with the story of the winner.

When Knight’s Choice crossed the line, the winning colours became part of one of the defining images of the 2024 Carnival. Producing colours for this level of competition requires careful attention to the registered design, placement of each pattern and colour consistency across the jacket and cap.

Mittys creates both traditional silk jockey colours and lightweight Skintex jockey colours. Each option can be customised to reproduce an approved racing design while meeting the practical demands of race day.

Evan Evans Flags and Banners Across Flemington

Beyond the track, Evan Evans helped dress Flemington Racecourse with a coordinated range of large-format event graphics. The program included jockey flags, country flags, opening-ceremony flags, rectangle flags and super banners positioned throughout the racecourse and ceremonial areas.

Each format served a different visual purpose. Jockey flags extended the distinctive racing colours into the wider venue, while country and ceremony flags supported the international character and pageantry of the Melbourne Cup. Larger banners created impact across open spaces where scale and long-distance visibility were especially important.

For organisers, using one coordinated artwork system across multiple formats helps create a more polished venue. Colours, sponsor elements and event branding remain visually connected even when the finished products vary substantially in shape and size.

The 2024 Melbourne Cup Winner’s Flag

A standout piece was the winner’s flag created by Evan Evans for the Victorian Racing Club. Produced to mark the winning moment, the flag brought the result beyond the finish line and into the official presentation surrounding Knight’s Choice’s victory.

A custom winner’s flag must be visually clear, well finished and suitable for display immediately after the race. It also becomes part of the lasting photographic record of the event, reinforcing the winning colours across presentation imagery, media coverage and future Carnival storytelling.

Mittys also offers custom event flags and custom race-day banners for racing clubs, galas, presentations and sponsor activations.

One Coordinated Look from Track to Presentation

The strongest event branding is rarely created by one item alone. At the 2024 Lexus Melbourne Cup, the combination of jockey colours, flags, banners and winner-presentation graphics helped maintain a consistent visual identity across the racecourse.

This coordinated approach can help an event deliver:

• Clear identification: Racing colours make individual horses, owners and jockeys easier to recognise.
• Stronger venue presentation: Flags and banners bring colour and scale to entrances, grandstands, tracksides and ceremonial areas.
• Consistent sponsor visibility: Approved branding can be applied across several event touchpoints.
• Memorable winner imagery: Presentation pieces give photographers and media a clear visual link to the race and its champion.
• A more cohesive experience: Matching colours and artwork help the entire event feel considered rather than assembled from unrelated elements.

For large or multi-product events, early planning is important. Product formats, quantities, artwork, installation requirements and delivery timing should be considered together so every component is ready for the scheduled race day.

Continuing the Melbourne Cup Tradition

Mittys has supported Australian racing with locally made racing colours and presentation products since 1907, while Evan Evans has produced flags and large-format display solutions in Melbourne since 1877. Together, the two businesses can support both the racing-specific and venue-wide elements of a major event.

The collaboration continued at the following year’s Carnival. Read the separate story about how Mittys and Evan Evans contributed to the 2025 Melbourne Cup, including the winner’s flag and presentation pieces created for Half Yours’ historic victory.